Tag Archives: marketing

Happy Early Festivus by Julie Arduini

Posted on December 22, 2021 by juliearduini

Part of my marketing work is to create social media discussion. It helps me engage with readers, and honestly works an algorithm I don’t understand. I often use the Holiday Insights calendar for inspiration, and it rarely disappoints. For instance, … Continue reading →

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Word of the Year Tizzy by Julie Arduini

Posted on January 8, 2020 by juliearduini

Happy New Year! I’m one of those people who spends way too much time looking at memes and there were two that left me speechless. The one that said the 1990’s were 30 years ago. I get my son was … Continue reading →

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Commitment – Too Little or Too Much? By Marilyn Turk

Posted on September 30, 2017 by pathwaysoftheheart

Commitment – Definition: 1) Something that takes up time or energy, especially an obligation 2) loyalty, devotion or dedication to a cause, person or relationship 3) a promise, pledge or vow. I have this thing about commitment. I’ve always believed … Continue reading →

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Book Club Revelations by Julie Arduini

Posted on August 24, 2016 by juliearduini

I spent the last few Tuesday evenings with a group of ladies from my church talking about my latest release, ENTANGLED. I admit, the thought of a book club where I’m the author and the attendees are people I’m acquainted … Continue reading →

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But I Hate Marketing by Julie Arduini

Posted on August 14, 2013 by juliearduini

When I talk with friends who don’t write for a living, their vision is that authors sit in cushy offices, munch on gourmet chocolates, write one draft of what will become a bestseller, and the book sells just like that. … Continue reading →

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Reviews You Can Use by Julie Arduini

Posted on February 20, 2013 by juliearduini

Aside from buying books,the best thing readers can do for an author is take the time to write a positive review after finishing. It’s an important part of the industry, but hard for authors to market as it sounds self-serving. … Continue reading →

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Social Media and Writing: What? Why? By Julie Arduini

Posted on July 29, 2012 by juliearduini

One aspect of therapy on my wrist that I didn’t anticipate was talking about my writing life. The therapist admitted she crafted a story and wanted to have it published, but didn’t want “everything else that comes with it.” That … Continue reading →

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Hotter than Legwarmers and Sixteen Candles in the 80’s: Pinterest

Posted on February 8, 2012 by juliearduini

I’m a Gen X’er who grew up with preppy collars and leg warmers. If you remember Sixteen Candles, the movie where all girls my age wanted Molly Ringwald’s pouty lips and the character Jake, you also recall how fast trends … Continue reading →

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