Part of my marketing work is to create social media discussion. It helps me engage with readers, and honestly works an algorithm I don’t understand. I often use the Holiday Insights calendar for inspiration, and it rarely disappoints.

For instance, my social media discussion today is about Festivus. Ever hear about it? I remember watching Seinfeld every Thursday as a college student and then after graduation with my family. Although my dad has been gone since 2004, I can still hear him laugh over the Constanza antics.

Festivus was no exception.

As an author, I love learning the why behind things, especially beloved TV shows. I love The Office Ladies podcast for that very reason. I enjoyed reading the article about Festivus and how the Seinfeld readers came up with the story.

This year has been hard. This week will be busy and carry a lot of emotions for all of us. There has been so much loss and anxiety. Laughter really is a healing balm.

—Julie Arduini

I thought today I’d share the article I found on Festivus. I hope it gives you a smile.

I of course want to also wish you a Merry Christmas. May we never forget the supernatural events leading up to, including, and following the birth of Jesus.

As a gift, I’d like to share a Christmas short story I wrote. It’s a prequel origin story to my new series, Surrendering Hearts. I had fun writing it, and I’m super excited to share Book 1, Anchored Hearts, in 2022.

You can access the story within my newsletter HERE. No subscription necessary, although it’s a great way to stay connected.

Merry Christmas!